Social media in the age of AI
Everyone on social media will have seen how the sheer volume of AI content is having a hugely negative impact on user experience. In response to this, Jack Dorsey has relaunched Vine (including over 100,000 videos from the original platform) as
diVine (beta version launched in November 2025).
Why is this interesting? Because the primary differentiator of the platform is a strict ban on all AI-generated content. Is this the first major pushback in what is becoming an increasingly unreliable and untrustworthy online experience for users around the world?
